Review and visualization of Rüti's municipal strategy
The Swiss Sustainable Building Standard (SNBS) defines the criteria for sustainable buildings. It takes equal account of the areas of society, economy and environment. We developed a new marketing strategy for the SNBS building certification. In just four months, we refined its positioning, developed an independent brand identity tailored to its target groups, created a new website as well as other online and print products. To meet the tight schedule, we took care to involve the key stakeholders in the process right from the start.