The Canton of Fribourg’s new climate plan includes 115 measures aimed at lowering greenhouse gas emissions and facilitating climate-change adaptation. The accompanying report is addressed to a heterogenous target audience. We completed the graphic design work for the plan’s publication drafted a short version of the plan in the form of a folding brochure and created numerous infographics. Our work ensures that the target groups will be able to grasp and reflect on the complex issues involved, regardless of prior knowledge.
- Ideation and creation of a folding brochure to present and illustrate the 100-page climate plan’s most important messages
- Deployment of the Adobe InDesign layout program to create a graphic rendering of the cantonal climate plan on the basis of the canton of Fribourg’s corporate design
- Creation of various infographics to address target groups with differing levels of prior understanding of the relevant issues
- Creation of cloud illustrations to capture the current status of the measures’ implementation