Promoting sustainable building practices in Latin America | EBP

The aim of the project known as “Strengthening Capacities for Energy Efficiency in Buildings in Latin America” (CEELA) is to promote sustainable building practices in tropical climate zones in Mexico, Colombia, Peru, and Ecuador. To ensure maximum impact for the project, a communications strategy that is tailored to the needs of the individual target groups is essential. To do this, we are creating summary visualizations to communicate the core strategic principles. These visualizations help local communications agencies to develop a range of targeted communications measures.

Our services

User research in the form of a target-group survey in 4 countries
Drafting of a communications strategy
Drafting of user journeys for priority target groups and their needs
Ideation of the “proyectoceela.com” website
Oversight of invitations to tender relating to communications measures
Briefing and support for local agencies in Colombia and Ecuador (Where Next, Manthra comunicación) to facilitate the development and implementation of communications measures (e.g. corporate design, websites, videos, and social-media campaigns).

Die zentralen Befunde der «User Research» übersichtlich zusammengefasst

Summary of key findings from user research

Bedürfnisse und Ziele der Zielgruppen auf einen Blick

Needs and goals of the target groups at-a-glance

Das Grobkonzept der Webseite baut auf der User Research auf

The rough concept for the website based on the user research

Website for proyectoceela.com: Home

Webseite proyectoceela.com: zielgruppenspezifischer Content

Website for proyectoceela.com: target-group content

Webseite proyectoceela.com: Möglichkeiten, sich mit der CEELA-Community zu vernetzen

Website for proyectoceela.com: CEELA community networking options

The user research showed that activating content is popular with target groups. Here: Storytelling video on local building materials in the village of Barichara, Colombia.